Insurance Marketing Department

General Insurance Brokers     IFAs     Insurance companies       Other insurance

General Insurance Broker

A general Insurance broker wished to promote a new scheme developed for the marine market. Consulting the Insurance Marketing Department, he was able to produce marketing literature and posters for distribution to likely introducers of business.  Articles were also produced for the consumer "special interest" press, to help generate interest.

An IFA wished to develop a general insurance practice. The Insurance marketing department was able to demonstrate innovative ways in which existing contacts could be used to introduce clients to the concepts of:

• risk identification;
• risk reduction;
• risk retention; and
• risk transfer.

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Independent Financial Adviser

A new IFA wanted to create a client base quickly, using seminars as a way of reaching large audiences.  The Insurance Marketing Department was able to arrange suitable mailshots, including list rental, production of all marketing material and posting.
The IFA is now able to run all his own campaigns, but uses the Insurance Marketing Department for additional advice and the creation of new literature, as required.

An IFA wished to expand his business.  After reviewing his business methods, the Insurance Marketing Department recommended a campaign of working with professional introducers. This involved arranging breakfast seminars, including getting speakers from some of the leading life offices.
Supporting material was also produced, to back up the briefings, including consumer and professional introducer newsletters.

An IFA wished to create a completely new marketing strategy. The Insurance Marketing Department undertook a comprehensive review of his current operations, in the context of his local market and recommended a new strategy that produced positive results.

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Insurance company

A composite insurance company wished to review its Internet strategy, reflecting its distribution (and legacy systems). Not having adequate internal resources, it needed someone with a complete understanding of all aspects of insurance and administration systems to help.  It asked the Insurance Marketing Department to undertake the project. Working with internal departments and an external Website consultancy, a new strategy was developed and phase one implemented within six months.

A life office wished to undertake a series of presentations to IFAs throughout the country on a technical pensions subject. It asked the Insurance Marketing Department to prepare the 90 minute script and organize the presentation material, working in cooperation with previously used external resources.

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Other Insurance Professionals

A pensions administration company wished to undertake a complete review of its distribution strategy, including considering new product development.  The Insurance Marketing Department was able to undertake this project, based on long experience of intermediary sales strategies.  It was also able to produce all the marketing material required to implement the strategy, including articles for the investment intermediary press.

A major trade association required help in promoting its activities, including the updating of its Website and the creation of a new corporate brochure.  The Insurance Marketing Department was able to provide this service, moving on to promote additional marketing ideas.
It also wished to create an on-line training environment for new insurance broking staff. Insurance Marketing Department specified the Website, oversaw its implementation and wrote much of the copy, including training modules and the End of Course Assessment.

The Insurance Marketing Department specializes in all aspects of financial services and insurance marketing.  Why not ask for details of how we can help you?

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