Insurance Marketing Department

There are times when even the best managed marketing and communications departments can run out of resources - even temporarily. The problem is that finding suitably qualified staff at short notice and without fuss can be difficult, if not impossible.

With more than 30 years experience in the insurance and financial services industry, the Insurance Marketing Department can offer you a high level of support for all your marketing activities. Whatever area you are involved in, general insurance, investments, life assurance or pensions, we can help you.

Whatever your needs, and however short or long a time you may require assistance, we can help you:

• Product development - we can help develop all classes of products, working closely with your in-house resources, or on a more discrete basis;
• Product marketing to intermediaries and consumers - we can provide the additional expertise and resource you may need to add value to your current marketing communications team;
• Presentation material - we can originate and produce presentation material for you in PowerPoint, video, audio and paper based - integrated to work with your Website;
• Articles for consumer and trade press - we can produce articles on technical and non-technical topics for your intermediary and consumer communications programme, working closely with your PR agency, if required;
• Marketing audits - we can undertake an independent audit of your current sales and marketing activities;
• Strategic planning - we can undertake, or participate in, strategic reviews, covering distribution, product positioning and activity effectiveness;
• Copy writing for literature and Websites - we can originate copy for sales literature and your Website, liaising closely with your IT department, to ensure integration with back office systems;
• Project management - we provide a full project management service, based on many years experience of product development, launches and promotion.

For more information, contact us or look at our case studies.

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