Marketing guides

Insurance Marketing Department

Based on many years practical experience helping intermediaries to market their businesses to consumers and small businesses, the Insurance Marketing Department has created a number of guides to marketing. These are available as PDF files, in return for a modest fee, as below.

Simply indicate which guide(s) you wish to receive and we will e-mail you the files, together with an invoice for the total, which you are asked to settle by return. Please note that by requesting the document, you are agreeing to the terms indicated.

Please send me the following guides:

Title

Summary

Trial download

Price

Order

How to write an effective advert

This guide looks at the do's and don't's of advertising in practice.

Click here

£17.63

   

Organising seminars

How to organise a seminar in practice - including the pitfalls to avoid.

Click here

£17.63

   

Giving a seminar

Practical hints on how to do it, including what to do on the day.

Click here

£17.63

   

Effective Mailshots

A guide to how to run an effective mailing campaign that can help grow your business

Click here

£17.63

   

Making your Website work for you

Practical ways to get value for money out of your Website

Click here

£17.63

   

Switching to Fees

The issues involved - and the solutions.

Click here

£17.63

   

Working with Professional Introducers

The key points of establishing and maintaining relationships with Professional Introducers

Click here

£17.63

   

Making newsletters work for you

Communicating regularly with clients and prospects has never been more important.

Click here

£17.63

   

E-marketing

New rules from December 2003 make e-commerce more complex, but not necessarily less rewarding.

Click here

£17.63

 

 

 

 

   

Name:                     

Company:                

E-mail address:         

Telephone number:   

Address:                  

Postcode:               

Please indicate where you heard of our service:

      Other:

Some Browsers do not support forms.  If you experience any difficulties, please e-mail us.

You will need a copy of Adobe Acrobat Reader, to view and print the files, when you view the samples above, or receive the full version from us.  If you do not currently have version 5, please click here to download a free copy.

[Home] [Insurance Brokers] [IFAs] [Insurers] [Others] [About us] [Contact us] [Marketing guides] [Terms] [Marketing club] [Useful links] [Marketing updates] [Case studies]